The New City Colleges Graphic Device: It’s Not a Logo!

You may see this abstract graphic device in our new advertisements and other visuals for City Colleges marketing (like the new Special Announcement email banner). But did you know it isn’t a logo? We have said “good-bye!” to the CCC swoosh, and no longer have symbol connected our new City Colleges logo. This feature of our new visual identity is intentionally abstract and meant to be open for interpretation. Its shape and structure suggest a forward and positive uplifting motion – a perfect illustration for City Colleges.

You can read more about this graphic device in our Brand Guidelines here.