Brand Guidelines
Meet City Colleges of Chicago
The story of the City Colleges of Chicago brand — our community and our impact —rests on our ability to build strong bonds with our audiences consistently over time.
Our brand story will live in many places: digital, print, social, video, and out in the world. Following these guidelines will help maintain accuracy and consistency, as well as unify and inspire.
It’s our guide when communicating City Colleges’ story for students, faculty, staff, and external community members.
Uplifting communities, changing lives: Our brand strategy at-a-glance
City Colleges of Chicago brand strategy includes system- wide transformations, culture drivers, and character traits that apply to all colleges, as well as unique culture and character traits that further shape and define each individual college brand.
Click on the wheel below to explore the City Colleges of Chicago brand guidelines.
City Colleges, a different kind of community college
Community College - Colleges helping communities thrive
Second Choice - Smart choice
Limited circumstances - Transcending limitations
Seven Strong — a more student-focused, community-forward experience:
All-empowering access
On your side, every step-of-the-way support
World-ready, world-class learning
| CULTURE | |||||||
| HAROLD WASHINGTON | HARRY S TRUMAN | KENNEDY KING | MALCOLM X | OLIVE-HARVEY | RICHARD J. DALEY | WILBUR WRIGHT | |
| Life Changing,career-changing hustle A Multi-faceted learning hub | Open-arms,come-together community Inspiring grit | Intentional future-buildingNurtured,Dream-driven life skills | Disciplined decisivenessNever-ending advocacy and activism | Close-knit family feel Fearless ingenuity |
High-tech,high-touch pathfinding Success-sparking collaboration |
Fueling future-focused aspirations Artful cultural connectivity |
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| CHARACTERs | |||||||
| The Center of it all Ascending Bustling Plugged In |
The energizer Inclusive Lively Committed |
The heartfelt believer Primed Devoted Thoughtful |
The boundary-breaker Advancing Bold Demonstrative |
The mighty one Warm Open Going for it |
The solver Resourceful Adaptive Visionary |
The communal scholar Collegial Curious Vibrant |
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