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The story of Kennedy-King College’s brand starts with a deep connection to the system-wide City Colleges of Chicago brand. The system-wide and Kennedy-King-specific guidelines must be used in parallel to help maintain accuracy and consistency, and to serve as a guide when building and communicating the Kennedy-King story and experience.

Before diving into the Kennedy-King brand guidelines, refer to the system-wide brand guidelines as the starting point for all Kennedy-King communications.