The story of Richard J. Daley College’s brand starts with a deep connection to the system-wide City Colleges of Chicago brand. The system-wide and Daley-specific guidelines must be used in parallel to help maintain accuracy and consistency, and to serve as a guide when building and communicating the Daley story and experience.

Before diving into the Daley brand guidelines, refer to the system-wide brand guidelines as the starting point for all Daley communications.