Whether written or spoken, it’s vital to establish a consistent tone and language for all Olive-Harvey College communications. A commitment to crafting a unique voice helps us engage and form deeper connections with our audiences.  
 
Remember, the Olive-Harvey voice starts with the system-wide voice (confident and bold while personal and supportive). Read the system-wide voice guidelines as a starting point to crafting the Olive-Harvey voice to ensure both consistency and that the full character and mission of the college is captured throughout messaging. 

Core story

Every City College’s messaging starts with the system-wide core story and key messages. We’ve developed an Olive-Harvey-specific core story to illustrate how to build off that messaging in a unique way. These are meant to serve as inspiration but can also be used within the communications you’re creating. They’re meant to work at a broad, high level and can be tailored for your audiences.

Key messages

To demonstrate the Olive-Harvey voice, we explored three key messages that are central to the brand: the two culture drivers and program offerings. You can use these messages as headlines, inspiration, or guideposts as you create Olive-Harvey communications.

Moving mountains to move the world. This is what we’re all about. Pushing the boundaries of transportation, distribution, logistics, and beyond; we believe our students deserve a chance to be at the forefront of whatever they aim to achieve. We support them, work with them, and empower them to make that possible. Our close-knit, integrated, innovative learning environment shows students firsthand that with the right knowledge, there’s nothing they can’t make happen. Welcome to Olive-Harvey College. One of seven City Colleges of Chicago.

You’re ready. We’re here. Let’s make it happen.

Ready to go all in on your passion? We are.

Why you’re here is what we’re after. In it together. In it to get better. Every day.

Mentors that turn into family.
Support both in and outside of class.
Opportunities around every corner.
That’s what you’ll find here.

Start moving.
Start together.
Start strong.
Start here.

We’ll provide you with the tools.
We’ll connect you to the resources.
We’ll help you build your runway.
Take off with Olive-Harvey.

When you come here, there’s nowhere you can’t go.

From the dream to the job. That journey isn’t easy and it definitely isn’t straight. But every step of the way, you can count on us to have your back.

Air. Rail. Road.
Whatever it takes, we’ll get you there.

Fuel your future.

Turn your passion for cars into a career. Learn the ins and outs of getting from Point A to Point B. Start thinking like an engineer.
We’re ready. Are you?

From plant to profit. Master the business of cannabis.

Every City College brand voice starts with the system-wide voice: disruptive, unconventional, and bold plus personal, warm, and supportive. The Olive-Harvey voice adds to that with an emerging, active style. Utilize the following strategies when creating communications to consistently capture the Olive-Harvey voice.

Olive-Harvey is known for its many great Transportation, Distribution, and Logistics programs. When crafting messaging, look for ways to incorporate language from across those areas (you can even when you’re talking about other programs at the college). It’s important to not overuse this language — doing so will result in communications sounding inauthentic.

Examples:

• Air. Rail. Road. Whatever it takes, we’ll get you there.
• Fuel your future.
• We’ll help you build your runway. Take off with Olive-Harvey.

Olive-Harvey not only prides itself on helping students emerge, it also prides itself on being a part of their journeys. Look for ways to capture that in your communications. 

Examples: 

• Ready to go all in on your passion? We are. 
  
• You’re ready. We’re here. Let’s make it happen. 
  
• When you come here, there’s nowhere you can’t go. 

In order to demonstrate the connection between Olive-Harvey and the system, the other colleges, and satellite campuses, it’s important to find ways to tie them together in messaging. When space allows, connect Olive-Harvey back to the system. Here are a few ways this can be done through headlines, subheads, or sign-offs.

Examples:

• Olive-Harvey College. One of seven City Colleges of Chicago.
• [Listing all seven college names within a messaging tactic]