Our brand is our platform to show what Malcolm X College is all about. The Malcolm X brand reflects our presence and the unique offerings we provide the communities we serve — all while being strongly rooted in our connection to the City Colleges of Chicago system. 
 
Within each aspect of the Malcolm X brand, the qualities and characteristics which make us stand out build upon the core of our system-wide brand. As City Colleges of Chicago continues to grow, our offerings and our brand will remain a strong and unique presence within the system — to support and empower the distinct communities and people we serve. 

This condensed overview of the City Colleges of Chicago brand strategy includes systemwide transformations, culture drivers, and character traits that apply to all colleges, as well as unique culture and character traits that further shape and define each individual college brand. For the full brand strategy, refer to the system-wide brand guidelines. 

Our truth  
This is the core purpose at the heart of the City Colleges of Chicago system-wide brand.  

Transformations  
These are the industry-shifting values we uniquely deliver as City Colleges. 

Culture  
This defines the meaningful experiences we cultivate system-wide, as well as within each college

Character  
These are the personality traits that the system and each individual college project and live out.

Our brand strategy is for internal audiences only. Do not use this in external communications.