Visuals
This is the visual identity for Harry S Truman College. The Truman visuals align with and build upon the system-wide visuals. Read the system-wide visual guidelines as a starting point for creating marketing communications for Truman. Use these guidelines to ensure both consistency and that the unique character and personality of Harry S Truman College are captured throughout design and layout.
COLLEGE LOGOS
Primary
The most fundamental visual element of the Harry S Truman College brand identity is its logo. The primary logo, shown here, is our key identifier for Harry S Truman College. It’s the most formal logo option and preferred for placement whenever possible. It’s essential that Truman College logos are used in a manner that adheres to the rules explained in this section.
Secondary
A secondary logo for Harry S Truman is an alternate option available for use when a more casual, or more compact and vertical logo is needed. Note that in the secondary logo, the word “College” has been eliminated. Using this logo is most appropriate when other context for the college has been provided. For instance, you may use this logo on campus where the environment indicates that this is a college.
Secondary Alt
A secondary alternate logo is available to use for the most casual, on-campus applications only. This logo should be used sparingly and only within context where the full college name is already known.
DON’T recreate, modify, or apply visual effects to the Truman logo art in any way.
DON’T alter, redraw, or add any additional words or graphic elements to the logo.
DON’T retypeset or use the logo as part of a sentence or phrase.
VERSIONS
All Harry S Truman College primary and secondary logos are available in multiple color versions. Here is an explanation of when and where to use each one.
2-color
The Pantone (PMS), CMYK, or RGB 2-color logo is the preferred version for placement on communications materials whenever possible. Use PMS or CMYK for any print applications such as collateral. Use RGB for digital applications such as web, presentations, or video. The primary 2-color + reverse version can be used on dark backgrounds. Be sure to place on a color that provides ample contrast for maximum legibility.
Primary
Secondary
Secondary Alt
1-color
1-color versions of the Truman primary logo have been produced for use where reproduction values are limited. This is also helpful for applications such as embossing, debossing, die-cutting, or extrusion.
Primary
Secondary
Secondary alt
Reverse
Additionally, a reverse version of the Truman logo may be used for applications on color or photographic backgrounds. Always ensure that the background you choose provides sufficient contrast for the logo.
Primary
Secondary
Secondary Alt
DON’T recreate, modify, or apply visual effects to the Truman logo art in any way.
DON’T alter, redraw, or add any additional words or graphic elements to the logo.
DON’T retypeset or use the logo as part of a sentence or phrase.
DEPARTMENT LEVEL
There are times when the Harry S Truman College primary and secondary logos will also need to represent a specific department, satellite campus or program. For these instances, a third option of the Truman logo should be created and used: the department-level logo as shown here. This variation provides a flexible tertiary line of copy and is available in both primary and secondary formats.
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INCORRECT USAGE
The Harry S Truman College logos cannot be modified in any way. Further manipulations and interpretations dilute the integrity of our visual identity system and are strictly prohibited.
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